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15 Shocking Coffee Spending Statistics in 2024: Trends & Facts

Shocking Coffee Spending Statistics

Note: This article’s statistics come from third-party sources and do not represent the opinions of this website.

Many people love morning coffee, and it can also be a great way to catch up with friends and family. Many cafés offer free Wi-Fi, so people can also get their work done while having a snack. However, visiting your local coffee shop often can put quite a strain on your wallet. Keep reading as we go over several coffee spending statistics that you should know this year.

Click below to jump ahead:

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Top 15 Coffee Spending Statistics

  1. 62% of Americans drink coffee every day.
  2. The average coffee drinker drinks more than 3 cups per day.
  3. Finland and Sweden are the biggest coffee drinkers.
  4. Almost half of regular coffee drinkers purchase their coffee outside the home at a drive-through.
  5. 26% of Americans say that they drink 1 cup or less per day.
  6. Men drink more coffee than women.
  7. More people are drinking at least 1 cup of coffee at home.
  8. There are now many on-the-go options for ordering coffee.
  9. More than 40% of Americans tried out a new coffee during the COVID-19 pandemic.
  10. More than half of regular coffee drinkers prefer to buy coffee certified as good for the environment, farmers, and communities.
  11. Specialty coffees are increasing in sales by 20% per year.
  12. Independent coffee shops bring in more than $12 billion in annual sales.
  13. The average espresso drive-through sells more than 200 coffee-based drinks per day.
  14. Cold-brew and nitro coffees are on the rise.
  15. Most of the coffee served in the United States uses gourmet beans.
COFFEE_SPENDING_FACTS_&_STATISTICS
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Coffee Drinking Statistics

1. 62% of Americans drink coffee every day.

(National Coffee Association)

62% of Americans drink coffee every day, and seven out of 10 drink it at least once per week.

cropped woman holding a cup of coffee and saucer
Image Credit: Anna Nekrashevich, Pexels

2. The average coffee drinker drinks more than 3 cups per day.

(National Coffee Association)

People who drink coffee regularly tend to drink a little over 3 cups a day, and they also like to drink coffee throughout the day instead of just in the morning.


3. Finland and Sweden are the biggest coffee drinkers.

(E-Imports)

The people of Finland are currently the biggest consumers of coffee, followed by the people of Sweden. Switzerland and Germany are also high enough on the list to get a mention. Americans are eighth on the list, not even reaching half the coffee consumption per person as the people of Finland.

a woman in brown robe holding a cup of coffee
Image Credit: Arina Krasnikova, Pexels

4. Almost half of regular coffee drinkers purchase their coffee outside the home at a drive-through.

(National Coffee Association)

About 48% of regular coffee drinkers across America who purchase their coffee outside their homes prefer to use a drive-through service instead of going inside. This number is likely to increase as the COVID-19 pandemic continues.


5. 26% of Americans say that they drink 1 cup or less per day.

(Statista)

44% of Americans drink 2 to 3 cups of coffee per day, while 26% drink 1 cup or less. In addition, 5% of Americans drink between 6 and 8 cups, which far exceeds the recommended daily amount of caffeine.

a hand of a woman holding a cup of coffee
Image Credit: Engin_Akyurt, Pixabay

6. Men drink more coffee than women.

(Statista)

Men drink about 1.93 cups of coffee per capita per day, while women only consume about 1.82 cups in the same timeframe.

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Coffee Spending Statistics

7. More people are drinking at least 1 cup of coffee at home.

(National Coffee Association)

Due to the COVID-19 pandemic, there has been an increase in the number of people who have at least 1 cup of coffee at home. The number is up 8% since 2020 and accounts for 85% of regular coffee drinkers.

woman drinking coffee before breakfast
Image Credit: Engin_Akyurt, Pixabay

8. There are now many on-the-go options for ordering coffee.

(National Coffee Association)

More independent coffee shops than ever before are opening stores with drive-through windows, and there’s a big push toward ordering with your smartphone using an app. These options help you receive your purchase faster and reduce the likelihood that you will need to stand in a long line.


9. More than 40% of Americans tried out a new coffee during the COVID-19 pandemic.

(National Coffee Association)

As many as 40% of regular coffee drinkers spent some of their free time trying out new flavors of coffee. Many were trying to replicate the coffee that they used to purchase at a shop.

iced mocha with milk and coffee ice cubes
Image Credit: Stefan Csontos, Shutterstock

10. More than half of regular coffee drinkers prefer to buy coffee certified as good for the environment, farmers, and communities.

(National Coffee Association)

About 53% of regular coffee drinkers surveyed say that they prefer to purchase coffee certified as good for the environment. They also like to make sure the farmers get their fair pay, as do the communities. Most are even willing to pay extra for the certification because it helps ensure that the coffee will continue to be available in the future.


11. Specialty coffees are increasing in sales by 20% per year.

(E-Imports)

Specialty coffees are currently on the rise and experiencing a 20% growth in sales per year, resulting in a profit of more than 8% of the $18-billion coffee market in the United States.

latte art creativity
Image Credit: I love coffee, Shutterstock

12. Independent coffee shops bring in more than $12 billion in annual sales.

(E-Imports)

The small independent coffee shops on the corners of every town are responsible for bringing in more than $12 billion in annual sales. These high figures show that you don’t need to be part of a large franchise or use expensive marketing campaigns to make money with coffee.


13. The average espresso drive-through sells more than 200 coffee-based drinks per day.

(E-Imports)

A testament to the power of coffee is the fact that the average espresso drive-through business sells 200 to 300 espresso and other coffee-based drinks per day. With more than 24,000 coffee shops across the United States, that’s so many drinks!

espresso drive thru coffee
Image Credit: GBJSTOCK, Shutterstock

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Coffee Brewing Statistics

14. Cold-brew and nitro coffees are on the rise.

(National Coffee Association)

New styles of coffee like cold brew and nitro are becoming more popular. One in five people under 40 will have at least one every week.


15. Most of the coffee served in the United States uses gourmet beans.

(National Coffee Association)

About 60% of the coffee served to Americans at their local coffee shop comes from premium-grade beans. These are also popular for home brewing.

arabica coffee beans
Image Credit: Ri_Ya, Pixabay

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Frequently Asked Questions

How much caffeine is safe to consume?

Most experts say that going beyond 400 milligrams (mg) per day can be dangerous to your health. Too much caffeine can cause increased heart rate and blood pressure. You might also have difficulty falling asleep if you drink too much. Most cups of coffee will have between 95 and 140 mg of caffeine. (Healthline)

Why are some coffees certified?

Many regular coffee drinkers prefer to purchase certified coffee that’s good for the environment. This means the farmers use the best possible methods so the soil can stay fertile and the trees can stay healthy. The certification also typically means the farmers are getting a fair wage for their work. Unfortunately, some governments in some countries try to take control of the harvest, preventing farmers from making an honest living. Organizations that certify the coffee beans work to make sure that doesn’t happen.

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Conclusion

Coffee sales are on the rise in America and the rest of the world, and experts believe that sales will continue to grow. Americans love coffee, especially via a drive-through. Coffee lovers also like to visit local independent shops, especially when they sell certified brands that are good for the environment and the farmers.


Featured Image Credit: Valeriia Miller, Pexels

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Ed Malaker

Ed Malaker, a veteran writer, has contributed to a wide range of blogs that cover tools, pets, guitars, fitness, and computer programming, and of course, coffee. He drinks a lot of it when he writes, making him an expert indeed. When he’s not writing, Ed is usually performing DIY projects around the house or working in the garden. He’s also a musician and spends a lot of time helping people fix their guitars and composing music for independent films.

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